Is the output MLS-compliant?

MLS rules vary by board, but standard advertising rules apply. Required disclosures (broker affiliation, license number, EHO logo where required) can be overlaid as captions. The video being AI-generated doesn't change MLS requirements; your existing listing-video rules apply.

Can I use my actual listing photos in the video?

Yes. Upload listing photos and AdLit produces a photo-driven walkthrough with the AI agent narrating. The photos render sharply because they're your originals, not re-generated images. Add transitions, captions and price overlays as part of the standard render.

Does this work with my IDX/CRM?

AdLit exports MP4 files that work with every major real-estate platform — kvCORE, Real Geeks, Boomtown, Chime, plus direct upload to Zillow, Realtor.com and the MLS where allowed. A direct CRM integration is on the roadmap; today the workflow is render in AdLit, attach to your CRM.

Does on-camera quality match a real videographer's work?

For the presenter-narrated UGC style, yes. For cinematic drone-and-gimbal listing tours, no — that's a different production category. Most agents use AdLit for the presenter component (agent intro, narration, market updates) and supplement with raw property photos or drone footage as needed.

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Real estate is a face-and-voice business. Buyers and sellers choose agents on trust signals, and trust is hard to build with static listing photos. AdLit gives agents, brokerages and property managers the ability to produce agent-narrated property walkthroughs, neighborhood overviews, agent-intro videos and Q&A explainers — at a per-listing cost low enough to ship video for every property in your book, not just the luxury tier.

The reality

Why this is hard today

Agents aren't natural on camera

Most agents are excellent face-to-face but freeze in front of a camera. Filmed listing videos take three takes per shot. AI presenters deliver the same script in a consistent on-camera style without the production reluctance.

Per-listing video cost doesn't pencil

Hiring a videographer for every listing costs $300–$1500 per shoot. Most agents only do it for luxury listings, and miss the conversion lift video provides on standard listings.

Time-to-market on hot listings

In a competitive market, listings move within days. By the time a videographer is booked and the edit is delivered, the property is under contract. AdLit's same-day render speed matches market pace.

What you can ship

Built for these workflows

Agent intro and brand video

Every agent in the brokerage gets a 60-second intro: who they serve, what neighborhoods they specialize in, why clients choose them. Embed on agent profile pages, share to socials, attach to listing emails.

Listing walkthrough narration

Upload listing photos, write a walkthrough script highlighting key features and neighborhood context, render with an AI agent voice narrating over the photo sequence. Cheap enough to ship for every listing, not just luxury.

Neighborhood and market-update videos

Monthly market updates by neighborhood — supply, demand, average DOM, price trends — narrated by your agents. Earned-media style content that builds authority and stays evergreen for SEO.