Can I show in-app screens in the video?

Yes. Upload screen recordings of your app and AdLit composes them alongside the AI actor in the standard 'reaction + screen' UGC format that performs best for app installs. The screen render stays sharp and readable through the cuts.

What aspect ratios work best for mobile-app campaigns?

Vertical 9:16 for Meta Stories/Reels and TikTok app-install. 16:9 for YouTube in-stream. For Apple Search Ads CPPs, follow Apple's preview-video specs (portrait or landscape depending on app type). AdLit exports any of these from a single project.

Will the output meet Apple Search Ads + Google App Campaigns specs?

Yes. AdLit exports MP4 at H.264 with AAC audio and faststart MOOV atom — the codec each network requires. Apple's CPP previews accept up to 30 seconds; Google App Campaigns accept up to 60 seconds for video assets. AdLit renders to those constraints when you select the platform preset.

Can I A/B test creative without launching a full campaign?

For ad creative, A/B testing is part of the buying flow itself — most UA teams test new creatives by adding them to existing campaigns and watching IPM. AdLit's render speed (typically under 6 minutes) means you can iterate creative faster than the algorithm needs to learn.

NewStudio 2.0 — Talking Actors at 1080p

Drive App Installs
with AI UGC Videos

Create scroll-stopping app install ads.
Perfect for mobile user acquisition.

Generate Your Ad

Continue with Google

Talking Actors 650+ AI Avatars Lip Sync Voice Cloning Text-to-Speech Product Videos Shorts Generator AI UGC Generator Talking Actors 650+ AI Avatars Lip Sync Voice Cloning Text-to-Speech Product Videos Shorts Generator AI UGC Generator

Batch Generation 35-Language Dubbing Background Remover Auto Captions Character Replace B-Roll Generator Hooks & Gestures Voice Library Batch Generation 35-Language Dubbing Background Remover Auto Captions Character Replace B-Roll Generator Hooks & Gestures Voice Library

Ad Video Generator Facebook Ad Generator TikTok Ad Generator AI Ads Video API Lip Sync API Affiliate Tools Content Generator Ad Video Generator Facebook Ad Generator TikTok Ad Generator AI Ads Video API Lip Sync API Affiliate Tools Content Generator

Mobile UA depends on creative volume in ways that no other channel does. Apple Search Ads custom product pages, Meta Advantage+ App Campaigns, TikTok app-install creatives, Google App Campaigns — all reward fresh, high-volume video creative refreshed every 2–4 weeks. AdLit ships the creative supply your CPI numbers depend on, without the cost of filming a fresh batch every fortnight.

The reality

Why this is hard today

CPI inflation eats your CAC budget

Average mobile-app CPI rises 8-15% year over year. The only sustainable counter is higher-quality, higher-variety creative that pushes your IPM (installs per mille) up enough to outpace the rate hike.

Creative fatigue cycle is brutal

A winning app-install ad fatigues in 2-3 weeks of mid-budget spend. Without fresh variants every two weeks, your CTR and CVR slide and CPI climbs. Production capacity becomes the binding constraint on growth.

App Store custom product pages need volume

Apple's Custom Product Pages reward apps that test multiple variants per acquisition channel. Each variant ideally has its own video. Without volume production, most apps test 1–2 instead of 10.

What you can ship

Built for these workflows

Prospecting install creative

20 hooks × 3 actors × 9:16 vertical = 60 install-ad variants per batch, ready for Meta App Campaigns or TikTok app-install. Drop them in and let the auction sort signal from noise.

Apple Search Ads custom product pages

Generate a dedicated video per CPP — fitness audience gets fitness-framed creative, productivity audience gets productivity-framed creative. Each CPP gets a tailored UGC video to anchor it.

Re-engagement creative for lapsed users

Re-engagement campaigns need different creative than acquisition — winback offers, new-feature highlights, social-proof reminders. Generate the retargeting creative library separately from your acquisition library.